Toronto, Canada

Technology. Products. Ventures.

I have built and scaled a few technology products and companies, and work with organizations of all sizes to drive strategy, product development, and commercialization across AI, fintech, media, and data platforms. Not all of them worked out, but that's how you learn.

Rodrigo Madriz

Projects

Showcase

AI / Finance

ContextQuant

An AI-driven contextual intelligence platform that reads corporate disclosures as a connected system. Built on the Dow 30 and their direct competitors -- 26,780+ SEC filings, 350M+ words analyzed -- with earnings calls, macro data, executive compensation, and political spending. Expanding to major North American and global markets.

contextquant.com →
Fintech

MerchantLink

Loyalty infrastructure that onboards small and medium businesses into existing bank loyalty programs with a frictionless approach to redemptions. No POS changes. No open banking dependency. Funded entirely by the existing loyalty system.

merchantlink.ca →
Data

BasketBrain

A large-scale data ingestion platform that obtains and compares daily grocery prices across 2,500+ store locations in Canada from 20+ vendors, tracking 50,000+ prices updated regularly.

basketbrain.ca →
Consumer / Data

HomeGadgets

A price comparison platform for TVs, laptops, appliances, and home electronics across Canadian retailers including The Brick, Leon's, Visions and others. Prices updated multiple times per week. Affiliate-supported.

homegadgets.ca →
AI / IoT

Intangles

Led the expansion of this Pune, India-based physics AI & predictive analytics company into Latin America, building regional operations and go-to-market channels that helped position the company for a successful US$30M Series B round.

AI-powered fleet management and predictive maintenance platform. Digital twin technology that predicts vehicle breakdowns days before they happen, optimizes fleet performance and reduces costs. Operating globally across trucking, transit, mining and more.

intangles.ai →
AdTech

TMT LAB -- Spot Direct®

Co-Founder

A patented SaaS platform that reads frame-accurate data from broadcast playlist automation systems and coordinates digital advertising in real time across linear TV, OTT, CTV, and ATSC 3.0 environments. Clients included Comcast, Televisa and others. US Pat. 10,721,511 B2.

tmtlab.com →
Blockchain & Sports

Maple Leaf Sports & Entertainment

Led a 25+ person agile technical and commercial team

Managed a portfolio of AWS-hosted fan and partner engagement platforms spanning blockchain-based digital assets, professional player contracts, and event ticketing, operating under low eight-figure budgets and delivering $5M+ in annual OPEX savings for one of North America's premier sports and entertainment organizations.


Teaching

Graduate faculty

Strategy & New Venture Formation

Adjunct graduate faculty at Toronto Metropolitan University since 2020, teaching in the Master of Engineering Innovation and Entrepreneurship (MEIE) program. Students build and present a complete venture strategy, business model, and investor pitch to a live panel of investors and entrepreneurs.


Background

The short version

I'm a mechanical engineer by training, with a Master of Engineering Management from the University of Colorado at Boulder and an MBA from York University's Schulich School of Business. I also completed the Program on Negotiation and Leadership at Harvard.

My career has moved between building my own companies and working inside large ones. I've co-founded four ventures with two exits, and held senior roles at TELUS and Bell Canada, among others. Earlier I worked in with heavy machinery at Husky Injection Moulding and Fiat Avio (now Siemens), Ingersoll Dresser Pumps, as well as with a Honeywell & Allen Bradley system integrator for the Oil & Gas sector.

More recently I've focused on advisory work -- supporting venture-backed companies across AI, fintech, and media with strategy, product development, and commercial scaling.

Fluent in English, Spanish, and Italian. Two US patent applications, one issued. Based in Toronto.


Writing

Recent articles


Contact

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